Yago Salter Applied Arts

Brand Identity / Deck Design

The brand indentity for Yago Salter AA was inspired by old collegiate filing systems and colors.
Using tangible objects of nostalgia as the inspiration, the juxtaposition of this brand only living
in the digital world created a contrast that was in turn extremely compatible in final form.
Certain design elements, such as the bubble headers, fit perfectly within the world of printed
matter and the world of flat graphics online.

Selected images from deck design showcasing various colors from brand palette,
the formula for grid system, and subtle hints of human touch in the date.