Chandelier Rebrand 

Branding & Identity

The chandelier rebrand takes inspiration from the idea of being a  Shapeshifter– celebrating elements of surprise and playfulness while maintaining structure to ensure the contents represent a balanced visual. This combination of refined and concrete grids with expressive and elaborate type is the perfect visual representation for Chandelier, always remixing and morphing. This direction allows the grid to become a structural guide to the visual–we celebrat the orchestration of the grid while welcoming the tension between the loud, bold and quirky typefaces and bright electric palette.